The auditors check among others such elements as The location of the basket on the screen Ability to purchase without creating an account Number of cart steps Cart summary. Benefits of conducting a UX audit When ordering an audit remember that you are acting not only for the website user but also for your business. By improving the most important processes on the website you make it easier for customers to achieve their goal thanks to which you increase your conversion on which you earn. The benefits of conducting a UX audit are described in more detail below.
Site status check During the audit experts check the condition of your website. They step into the users shoes and perform typical visitor activities step by step. Thanks to this approach Latest Mailing Database auditors are able to answer key questions about the quality of the website. Does it contain all the necessary information? Can a user feel lost at some point? How easy is it to navigate the site? The answers to these and similar questions can be a very valuable source of information for the website owner thanks to which he will know whether it is worth investing in modifying his website. Ranking of problems on the page In the audit report information about problems on the website is listed according to the severity of the error.
Typically three level categories of problems are used critical significant and minor. Critical problems are those that prevent the user from performing a key service activity such as purchasing a product. Due to such errors the online store loses the most customers and should be corrected first. Such an error may be for example a broken shopping cart a malfunctioning product search engine or incorrectly redirecting navigation. Essential problems are those that make the performance of a task difficult although their nature does not prevent the performance of the task.