In the traditional sense, a C-end product is mainly to meet a specific user's needs, such as search, shopping, social networking or map navigation, etc. Its product goal is often focused on completing a series of specific operations, and focuses on improving usability, ease of use, Easy to use and other dimensions of experience perception, thereby improving user activity, retention and other data results, as well as brand reputation.
Therefore, the core orientation of C-side product evaluation is "experience", and experience is the "red line" that products must pay attention to and guarantee.
In the mini-program ecosystem, as the supplier of services or content resources on the mini-program distribution platform, the core demand job title email list of B-end merchants is to obtain corresponding traffic on the distribution platform with their unique services or content resources, thereby generating orders, Commercial interests such as advertising leads.
Experience is no longer the only important evaluation dimension, and sometimes even gives way to consideration of business interests. At the same time, in order to obtain rich and high-quality services or information resources of B-end merchants, the distribution platform's functional layout will inevitably lead to the realization of B-end commercial interests.
Therefore, the demands of B-end merchants should be understood from the perspective of cooperative "partners". The core of the evaluation is "benefits", and the experience under the interests becomes "optional" rather than "required".
After understanding the difference between the needs of ToC and ToB, it will be easier for us to clarify the key points of ToB indicator setting and interpretation.