Should be noted that business travelers are unsurprisingly much more likely to use it (56%). And when it comes to booking a flight online, 64% bring their smartphone. From research to the act of purchase, the smartphone is involved in all phases. The videos that we watch in large numbers on smartphones will also influence the purchasing decision since more and more travelers are consulting videos during their shopping journey.The smartphone to trigger the purchase decision.
The smartphone influences the purchase decisionSource Thanks to the smartphone, you can access all the useful information for the travel purchasing process, wherever fax list you are and at any time. It is therefore quite natural that the research phase will continue in the act of purchase. The French are increasingly tempted by m-commerce, and the tourism sector is no exception to this trend either, even if we are only at the beginning of this practice. At the moment, only 4.6% of travel purchases are made on smartphones. More generally, the adoption of these new means of payment in the habits of.
Europeans is slower than expected. However, the trend is tending to reverse. In its 2015 study, the research firm Forrester noticed that the most reluctant Europeans were French consumers. Only 1 in 10 people said they were interested in the digital wallet, compared to a third of Italians and 21% of Spaniards. However, their latest study is more optimistic. According to their predictions, mobile transactions should increase in Western Europe from 52 billion to 148 billion euros by 2021.