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A/B testing should be done regularly to continue making improvements to your landing pages. Things you might consider testing are images, headers, calls to action (including both the wording of the CTA and even the color, position, or size of the button), form length, overall page length, or color palette.

Another way to make copy scannable is to differentiate between different sections of information. Creating a visual distinction between sections, either through using separators or different backgrounds, makes it easier for visitors to scan the landing page.

Creating an optimal landing page requires experimentation. While studies have been done to show how and why certain parts of a landing page work, but even those studies sometimes have conflicting results. The only way to know for sure what works for your particular project is to try different things and track the data.

Facebook business pages can improve every aspect of your business. Social media marketing is effective for reaching new people and generating sales, but it can also help you improve your customer service response time. Advertising your business on Facebook requires you to consistently create quality content. Once you know the types of content your audience responds to, you can market on social media effectively to reach more people.

Your profile picture and cover photo are important visual aspects of your Facebook business page, so take some extra time to make them stand out. (And be sure to use more than just your logo.) You can even use a video as the cover image to make the page feel more interactive.

Hosting giveaways is an easy way to increase engagement on your page while generating leads and growing your audience. The items you choose to give away should relate to your business offerings. For example, if you sell products online, you might choose to give away a free product.

Facebook has rules for how you can run contests and host giveaways. For instance, you can't ask participants to share your giveaway on their personal timelines as a way to enter. Therefore, you should familiarize yourself with the guidelines to prevent strikes against your business page.

You should also keep an eye on the data that your Facebook page produces. Not only will it help you learn how to use the platform more effectively, but it can also provide insights into how to run a better business.

The grant process follows a linear lifecycle that includes creating the funding opportunity, applying, making award decisions, and successfully implementing the award. Check out the Grant Lifecycle page to find out what the applicant and the grant-making agency do in the lifecycle.

You can add new pages to your site from My Site > Pages > click on Add New Page. To make a page your homepage, you can follow our Set a Home Page guide here that has helpful screenshots.

In analogy, your product page is the retail store. The friendly security guy, the store manager, the staff member, the options, the distractions, the freebies, the branding, the other customer, the sign boards, discount coupons, the reassuring lady at the cash counter who cares about your recipe enough to add fresh herbs to it are all eCommerce product page elements.

Summary: Footers can be found at the bottom of almost every web page, and often take many forms, depending on the type of content on a website. Regardless of the form they take, their presence is critical (and highly underrated).

While many sites have utility navigation located in the top-most areas of their site, the footer is where users look when they search for these specific items. Users will often go directly to the footer to find contact information or locate ways to get customer support. Whether you have links to these utility items at the top of your page or not, always include them in the footer as well. (A utility area at the top of the page should still be used for tools-like utilities, such as search, login/account information, and language-selection.)

A site-map footer component does not include the complete site map, unless the site has few pages (about 25 or fewer). Any more than that and the footer risks becoming unwieldy and difficult to use. (Alternatively, you can provide a full-featured site map on a separate page, and link to it in the footer, which is where users expect to find such a link.) 59ce067264

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