Are there many research steps you can think of, such as: questionnaire method, interview method, etc.; since many operators have not received professional research training, nor have they engaged in professional research methods, in the research step time is too singular.
In the process of research, first determine the source of the data, and secondly adopt the research method.
Many people use some keywords to collect important information through the Internet. In fact, this information is completely insufficient, especially for online articles, many of which do not have credible data sources; the other part of the data is compiled by some commercial organizations; The data of commercial institutions will be biased towards their own business, and there is a certain unilateral understanding of the credibility of the data.
Therefore, the data reports of some brokerage institutions are relatively independent, or companies that rely on data, such as iResearch, are more reliable than other third-party data.
What is collected here is the source of the data, and other user data is needed in the work, and the user data often adopts the observation method, the focus group interview method, the questionnaire survey method, and the behavior data analysis method.
The observation method is a subtle observation of the user's use of the product. It is difficult to obtain in the current Internet environment, and the number of users of the product is large, so it is difficult to observe effectively.
The focus group interview method usually organizes product users to discuss the ways and methods of using the product together, and it is rarely used in the current Internet environment; the product is usually interviewed internally, but most of the internal interviews are The opinion of the leader is more important, and it is difficult to listen, observe and eliminate bias. If focus group interviews can't be done freely and the atmosphere is relaxed, then it's okay not to do this kind of content.
Questionnaire surveys should be designed reasonably and properly, and effectively spread among the target user population, so as to form an effective user question and answer. The questionnaire is not limited to online and offline, as long as the real data of users can be obtained.
Behavioral data analysis is that users can generate a series of behavioral data after using the product, and analyze the user's data through tools to obtain valuable clues.
The above are common research skills, but these skills are not enough for operators; operators should also choose competitors that they can catch up with in one year, accurately research and analyze the channels they use, and write content for competing products on the market. skills and layout, target user groups, and common operational skills.
The content of these aspects is difficult to fully satisfy, and you should work hard in this direction. Collecting more competing product content will be more helpful for you to complete your operational exploration.
There are so many commonly used methods, many different research purposes, and different research methods are combined to get the data you want.
The final result of the survey is to organize the user's data and refine the analysis results through software and companies. General operators can draw some simple conclusions through various charts of the data.
In the process of data analysis, do not do data analysis with existing viewpoints; if you assume that the product has no market at the beginning, you may get results consistent with your own illusion during data analysis.
There are also some operators who pursue advanced data statistics skills and prefer advanced tools such as Python and tableau; in fact, data analysis tools are not that important, and it is the most important to find the desired results from the data.
If you pursue more advanced data analysis functions, you should learn some knowledge of statistics first, instead of writing two lines of code, using a BI tool is very powerful.
Common result display carriers can be emails, documents, and PPT. These three are based on their own business needs, but the results are more important.
As a result, the rules found in the data should be converted into guiding suggestions for the business.
The most difficult thing in market research is to maintain a fair and impartial heart; sometimes, some people just perform data statistics and analysis in order to complete their work tasks, and the way of doing this is undoubtedly for the later operation country email list work. A huge hole was dug.
The rhythm of operation
The hardest part of operation is not choosing what to do, but choosing what not to do. It seems that all roads lead to Rome, but there is a huge pit on each road.
Split the overall performance goals, sort out the overall path of the product from the process, and sort out the rhythm of the operation work according to the cycle path of the product.
Operational work can be divided into several stages, such as: preparation period, user acquisition, product iteration, etc., and the work done in each stage is different.
In the preparation period, more materials and materials need to be prepared for the later operation work. At this stage, more content should be prepared after the user enters, so that users can learn and understand the product by themselves, rather than the sales and operation personnel going to the product over and over again. Talk about products.
When acquiring users, you must know the path used, try the channel, optimize the current path and plan, and strive to maximize the value of the channel.