Founded in 2009, The Rumpus is one of the longest running independent online literary and culture magazines. Our mostly volunteer-run magazine strives to be a platform for risk-taking voices and writing that might not find a home elsewhere. We lift up new voices alongside those of more established writers readers already know and love.
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If this arrangement had been established twenty years ago, as some public interest and church groups urged, today we would have much more diverse programming on cable. Cable companies would not be able to freeze out some program suppliers in favor of others in which they have a financial interest. Common carrier status for cable still can be achieved, especially if existing telephone companies are allowed to compete by bringing their own fiber optic "cable" into the homes they already serve. A proposal similar to "common carrier" status for cable operators was made in 1986 by the Canadian Task Force on Broadcasting Policy, but it has not been implemented.
The other strategy is the boycott. This tool is powerful, but dangerous, and to be used only after all persuasive and legal alternatives have failed. Even then, a boycott requires extreme caution, because it is a blunt tool that may hurt innocent people and have many unforeseen consequences. For example, when an organization led by the Rev. Donald Wildmon waged a boycott campaign against 7-Eleven Stores in an attempt to get the chain to stop selling Playboy and Penthouse magazines, many local franchise holders were hurt. Meanwhile, other nearby stores reported that their sales of these two magazines soared. Thus, while the local 7-Eleven franchise holder may have suffered, the real objective -- to get people to not read Playboy and Penthouse -- was not achieved. (In fact, some suggest that both magazines may have benefited from the publicity.) Stockholder action is far more sensible and effective. However, neither stockholder action nor boycotts should be used to censor specific speech, but to encourage the development of more diverse speech.
Volkswagen and Apple have joined forces to provide2003 New Beetle sedan buyers with a complimentary Apple iPod, in a campaign called "Pods Unite." The pairing began this week through a variety of radio, newspaper, broadcast and online campaigns,lasting until the end of September. Each Beetle iPod is custom-engraved with Volkswagen's "Drivers Wanted" logo and comes with a coupon from apple.com, Volkswagen's Street Mix CD collection and a"Pods Unite" window sticker. Up to 25,000 Volkswagen owners will be offered a $50 gift certificate at Amazon.com if they test drive the New Beetle with the iPod system. Arnold Worldwide inBoston created the ads. Speaking of cars, Land Rover North Americahas launched its first campaign in over five years for the company's flagship Range Rover. The campaign includes TV, print, online and outdoor components and will last throughout the summer. The TVspots will air during The Practice, Dateline, Will & Grace, Law & Order and NYPD Blue, and on cable networks including A&E, ESPN, CNN, CNBC, Bravo and TLC. Newspaper ads will run inUSA Today, Wall Street Journal and Investor's Business Daily, and magazine ads will run in Vanity Fair, Fortune, Forbes, Town & Country, Wired, Travel & Leisure and Conde NastTraveler. Y&R in Irvine, Calif. designed the ads. Land Rover is also targeting potential buyers one at a time through "The Range Rover Experience." The Experience offers invited guests toattend one of six events around the country, all set either in resort locations or elegant private country homes. The event combines one-on-one off-road driving instruction with cultural, culinary andadrenaline adventures. The last car campaign this week comes fromHummer. Their campaign began at the end of June and their two spots, entitled "Big Race" and "Asteroids" will run throughout the year. Created by Modernista!, the ads aim to demonstratethat "Hummer is like nothing else." The ads will run on CNBC, VH-1, Outdoor Life Network, E!, Bravo and Sci-Fi channel to name a few. Playboy, in an effort to boost their newsstand circulation, has launched a print advertisingcampaign, marking a return to advertising for the magazine. Their last campaign was in the late 1990s. The first ad ran on June 27th in USA Today using the slogan "Guys Who Get It, Get ItHere." The ad promoted Playboy's August issue featuring "Survivor" contestants Jenna Morasca and Heidi Strobel. There were also wildpostings placed around NYC. Fusion Idea Lab developedthe print ad. Playboy will run another ad in USA Today at the end of July for their September issue. Ecko Unlimited has launched a print advertising campaign in conjunction with their Fall 2003 collection.The campaign, "Dreamnasium," will consist of several dream-based scenarios featuring a variety of fictitious landscapes inspired largely by collage art and pop-up books. The campaign was designedin-house and will feature an array of talent that exemplifies the diversity of the Ecko lifestyle. The talent ranges from hip-hop artists to Hollywood's hottest young actors, including The Clipse,Mobb Deep and Michael Rappaport. The print campaign debuted this month and will run for six months in magazines such as ESPN, Slam, Teen Vogue, Paper and YM. The Humane Society and A Big Chihuahua/K. Fernandez have partnered to develop aPublic Service Announcement to raise awareness of the daunting statistics involving animal overpopulation in the San Antonio area. San Antonio puts down more than 40,000 dogs and cats annually, doublethat of bigger cities like Houston or Dallas. Two 30-second TV spots were developed in Spanish and then adapted into English. One spot shows "Pancha," a female dog that as the spot progresses we findout is pregnant for the fifth time, and has been left tied up in a backyard with no shelter, food or water. The camera continues widening the view and focuses on a sign outside the fence of the yardwhich reads "Beware of Owner," a twist on the Beware of Dog signs typically seen around town, and emphasizing the issue of animal cruelty. Foote Cone & Belding, Irvine, Calif. has created a 60-second spot for AAA of Southern California.The spot uses subtle sentimentality to evoke the message that AAA's slate of services helps guide customers through all of life's travels. The ad opens with a woman's soliloquy. "Imagine a time whenyou felt like you could not only take on the world, but teach it a thing or two when getting completely lost became the best itinerary of them all," she says, as a series of vignettes depict life'ssimple pleasures: driving with the top down or falling in love. The end tag illustrates AAA's dependability and personal relationship it shares with its customers: "We were there. Through all oflife's travels, we're always with you." This week's website launches include: Silly Rabbit. Trix is online too. Semaphore Partners has designed a website to create buzz around the Trix® brand, encouragerepeat product purchase, and to re-ignite Trix's "gotta have it" status with kids. In Great Train Robbery, kids become detectives on the case of missing fruity Trix cereal and two-colored Trixyogurt, swiped by an unknown culprit while on a train bound for New York City. Clues found on Trix cereal boxes and Trix yogurt lids are combined with those on the website to allow the youngdetectives to solve the case on their own. August 4 will mark the TV announcement of 'who dunnit.' Another cereal drawing consumers online is Kelloggs. Kelloggs, FairMarket and Draft have teamed up to make KelloggKash, an integrated online and offline loyalty rewards program that enables consumers to bid on Walt Disney World Resort experiences and collectibles. Consumers collect Kellogg Kash by purchasingparticipating Kellogg's cereals and then use the "Kash" to bid online. The highest bid wins. Participating brands include Kellogg's Corn Flakes, Mini-Wheats, Frosted Bite Size Mini-Wheats, Kellogg'sHoney Crunch Corn Flakes, and Kellogg's Raisin Bran. FairMarket provides the technology platform and hosts the auction site. Draft manages the creative aspects of the program.
In the French Huffington Post, philosopher Catherine Clement explains why the griot Youssou N'Dour had next to no chance of becoming Senegal's president. Peter Sloterdijk (in Le Monde) and Umberto Eco (in Espresso) share their thoughts about forgetting. Al Ahram examines the post-electoral depression of Egypt's young revolutionaries. And in Eurozine, Kenan Malik defends freedom of opinion against those who want the world to go to sleep.read more
Technology Review sees Apple as the next Big Brother. In Eurozine, Per Wirten still fears the demons of the European project. Al Ahram Weekly features Youssef Rakha's sarcastic "The honourable citizen manifesto". Revista Piaui profiles Iraqi-Norwegian geologist Farouk Al-Kasim. Slate.fr comments on the free e-book versions of Celine's work. And Die Welt celebrates the return of Palais Schaumburg.read more 2b1af7f3a8