From the definition of subsidy, it can be found that subsidy, as a kind of preferential promise, needs to be bound with consumption Taiwan Phone Number List behavior before it can be fulfilled, and the decision-making power of fulfillment is handed over to the user, and the psychology of "enjoying the discount" is used to promote the user to complete the purchase behavior, namely: For users who have not used it, use subsidy discounts to Taiwan Phone Number List promote their choice (pull new ones, expand user base); For users who are already using, use subsidy discounts to promote their repurchase (promote activation, increase purchase frequency); For core functions or business directions (purchasing high-priced items), use subsidy discounts to promote their use (conversion, increase customer unit price).
How to subsidize "Good Taiwan Phone Number List steel is used on the cutting edge", the subsidy is to impress the users who are the most difficult to impress (new, promotion, conversion). The optimal strategy is to give the most subsidies to the Taiwan Phone Number List users who are the most difficult to impress. 1) Undifferentiated subsidy The initial user group of the product is not yet available for use in layers.
But with the increase of the user level and the increase of the subsidy time, it will bring greater financial pressure to the company; 2) Differentiated subsidies (for users) Differentiated subsidies for users, less or no subsidies Taiwan Phone Number List for loyal users, and more subsidies for novice users, the so-called "killing", can easily arouse the dissatisfaction of loyal users. 3) Differentiated Taiwan Phone Number List subsidies (for commodities) Differentiated subsidies are given to commodities, and commodities that meet marketing objectives are selected for subsidies. If the product is not selected properly, it may seize the traffic of similar products.