Competitions - everyone loves to win something. With a competition posted across social media sites, you not only glean valuable insights into your target market, you create a real buzz likely to go viral. For instance, Cadbury asked fans to build a giant hand resembling the Facebook "like" symbol out of Dairy Milk bars and offered participants the chance to become a taster for new products. Mountain Dew used a crowd sourcing strategy to ask for input on a new soda flavor, allowing consumers to help develop the final product. Because fans were actively engaged in these competitions, they were more likely to become loyal customers.
Quizzes/Games - post a quiz or a game that allows entrants to win something for free. For example, Heinz posted a short personality quiz that Phone Number List matched each consumer with the perfect can of beans and then awarded one winner per hour to receive that product for free. Apps/Games - develop a game or interactive app based on your brand. This allows people to have fun while seeing your brand over and over again. Progressive Insurance did this with a "Find Flo" app while A&E created a Parking Wars game based on the television show.
Free Content - ask friends/followers to create content for you, such as making a personal video showing the use of your product or capturing a visit to your business. Ask fans to post their content directly on your Facebook page. Paramount did this with the movie, Paranormal Activity, by posting viewers' reactions to the film. Twitter's Vine app, which allows you to upload 6-second videos, is a good tool to use. Social media branding is a way for any business to become a household name and there are no excuses for not using it to your advantage. Feeling overwhelmed by the logistics? There are plenty of online marketing consultants who will create a successful social media marketing campaign for you!