Editor's introduction: From business to communication to creativity, there is a gap that is text messagte service difficult to bridge at every stage. It is the existence of the gap that causes the direct communication and connection of all links to be not as smooth as we imagined. If the gap can be eliminated, the whole process and link will be much better. How to do it? Check out the author's comments: The gap between creativity and business is often an insurmountable gap for many advertising agencies. This gap cannot be filled by some e-commerce promotion mechanisms or a few live broadcasts with goods. Instead, we must return to the relationship between business, communication and creativity. Today, let's talk about the mission to be accomplished at each stage, from business text messagte service to marketing communication, from communication to advertising creativity, and how to maximize the seamless transition between stages. Those who want to do business can know how to use creativity to empower their business; those who are creative can also know how to start from business goals and produce ideas with more commercial value. 1. Commercial growth stems from changes in consumer behavior First of all, we want to focus on a word that we may often hear: business goals! What is the business text messagte service objective? Is it "increasing brand awareness", "increasing market share", "defeating competitors", "strengthening the first position in the category", etc., these goals that we often come to in PPT? It is still clear figures such as "Our GMV this year will reach 200 million", "This Double 11, we will sell 80 million", "The goal in the first half of the year is to increase the penetration rate of new products by 1 percentage point" and so on. ? Unfortunately, these are just goals,