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Maichel David
Apr 19, 2022
In General Discussions
From the definition of subsidy, it can be found that subsidy, as a kind of preferential promise, needs to be bound with consumption Taiwan Phone Number List behavior before it can be fulfilled, and the decision-making power of fulfillment is handed over to the user, and the psychology of "enjoying the discount" is used to promote the user to complete the purchase behavior, namely: For users who have not used it, use subsidy discounts to Taiwan Phone Number List promote their choice (pull new ones, expand user base); For users who are already using, use subsidy discounts to promote their repurchase (promote activation, increase purchase frequency); For core functions or business directions (purchasing high-priced items), use subsidy discounts to promote their use (conversion, increase customer unit price). How to subsidize "Good Taiwan Phone Number List steel is used on the cutting edge", the subsidy is to impress the users who are the most difficult to impress (new, promotion, conversion). The optimal strategy is to give the most subsidies to the Taiwan Phone Number List users who are the most difficult to impress. 1) Undifferentiated subsidy The initial user group of the product is not yet available for use in layers. But with the increase of the user level and the increase of the subsidy time, it will bring greater financial pressure to the company; 2) Differentiated subsidies (for users) Differentiated subsidies for users, less or no subsidies Taiwan Phone Number List for loyal users, and more subsidies for novice users, the so-called "killing", can easily arouse the dissatisfaction of loyal users. 3) Differentiated Taiwan Phone Number List subsidies (for commodities) Differentiated subsidies are given to commodities, and commodities that meet marketing objectives are selected for subsidies. If the product is not selected properly, it may seize the traffic of similar products.
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Maichel David
Apr 07, 2022
In General Discussions
Apple launched the iPhone 13 as scheduled on September 15, and there was a lot of complaints on the Internet. The disruptive product innovation everyone expected did not appear. But the "fruity copywriting" of the official website is still eye-catching. It has to be said that nowadays, it understands young people, is so localized and down-to-earth, and is the only company with hard technology. Let's take a look at the three translated versions of the iPhone 13 Pro in the three places: English "Oh. So.Pro" Open the business Mac introduction at will, which is direct enough and clear enough. ""How to write a good B2B product introduction? " (The picture comes from the official website) Looking further down, I still "know me quite well", the language is relaxed and interesting, and the mood becomes better after reading it. ""How to write a Fax List good B2B product introduction? " (The picture comes from the official website) Everyone will say that even if it is a B2B business, it is still Apple. Indeed, our common technology B2B product introductions are not in this style. The second step is to point to product introduction, and choose "cloud live broadcast" (this is more popular). "Live Cloud is a complete solution that provides ultra-low latency, smooth HD, and high concurrency for Internet live broadcast applications. It includes core functions such as real-time transcoding, slice storage, distribution acceleration, and content protection. It brings end users a smooth access experience and simplifies Relevant deployment, operation and maintenance work helps the live video service to be launched quickly.” This should be seen by technicians. Although they don't understand it, it is like an introduction to technical concepts, which is not unique to them . The following advantages and functions are hard to bear, and some words are still detoured. "One-stop live streaming cloud service helps you focus on content production.
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